In 1977 Billy Howell purchased the Cumming Ford Dealership from Roy Otwell
and began an automotive franchise that has repeatedly earned Ford Motor Company's highest awards for customer satisfaction. A native of Memphis Tenn., Billy Howell was employed by Ford Motor Company for 18 years prior to buying the Cumming dealership.

In 1988, Howell moved the Ford dealership from its downtown Cumming showroom to an expansive site on hwy 9 south of the city. That eight acre site is now home to a 43,000 square foot building, which houses showroom, sales offices and service center. Plus an additional 16,000 square foot state-of-the-art off-site collision repair facility located on Hwy 20 West.

Since 1977, the business has grown at least twenty-fold, making it one of the most respected and successful in the area. Visitors to the new lot and showroom will realize how far the dealership has come from its Downtown Cumming days, when customers had to put coins in the parking meters on the sidewalk in order to park.

In 1997 Howell joined the Ford dealership with the #1 Selling Trailer manufacturer Featherlite Trailers. This gives customers a perfect combination of the #1 Selling Trailer and the #1 Selling Truck in one place!

That sort of growth comes from customer satisfaction, which in turn is the result of an automotive dealership operating with a well-trained staff and a reputation built from credibility and integrity.

In an industry where reputation often means the difference between success and failure, the Billy Howell name carries with it the promise of integrity and a commitment to customer satisfaction.